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New visuals for the challenges of Web3

Instinct is an innovation consultancy that wanted to create a separate identity specifically for Web3 projects. For this, they asked me to rethink their existing brand and adapt it to meet the new challenges of the digital space. I developed a proposal for The Instinct Studio brand.

WHO

The Instinct Studio

WHEN

2024

WHAT

Art Direction, Branding, Editorial, Web, 3D modeling, Motion graphics

Parent Brand ↑

Proposed sub-brand ↑

Branding

Deconstructing the parent brand

The goal was to evolve the identity while keeping subtle ties to its roots. I deconstructed the brand by gradually removing certain elements and introducing new ones. The color palette was made more electric, almost neon-like, while the dominant purple was removed to create a sharper, more distinctive look that set the new identity apart from the original.

Instinct

The Instinct Studio

Website

Landing a page as a concept

To demonstrate how the Instinct Studio identity could extend into a real user experience, I designed a prototype landing page. This included copywriting, imagery, and a cohesive brand system, crafted as a pitch to the founders to showcase the brand’s digital potential.

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