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An African brand beyond the usual clichés.

How to create a bold, modern identity for an African media group without relying on overused cultural symbols? Media 54 is a platform dedicated to amplifying the African economy across all 54 African nations. The goal was to craft an identity that felt unmistakably African while maintaining a contemporary, business-oriented look.

WHO

Media54

WHEN

2023

WHAT

Art Direction, Branding, Editorial, Web, UI, Copywritting

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Branding

A simple yet powerful brand that feels both rooted and forward-thinking

I leaned into warm colors—something I couldn’t escape—but balanced them with a modern, economic aesthetic inspired by a black-sans-serif-Bloomberg look.

Pitch Deck

Crafting a pitch deck beyond numbers

I enjoy playing with titles in presentations to set the tone. After brainstorming, I landed on a storytelling to bring warmth and inspiration to the economic jargon.
A key moment was my meeting with the CEO. As he spoke, I caught onto a few phrases that felt powerful — so I “stole” them and used his own words as headline statements throughout the deck. This helped shape a narrative that was not just about numbers but vision, making the pitch more compelling and relatable.

The photographs feature African landscapes, while the custom shapes are used as dividers, page numbers, and infographic elements.

From Pitch Deck → to Landing Page

Turning data into a dynamic long-scroll story

A landing page that functions as an online pitch deck, making financial information digestible while maintaining engagement. Instead of dry numbers, I focused on designing a layout that guides users seamlessly through key insights. 

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